Why strategy matters

THE NEED TO BE:

• clear on who you are, what you do, who you do it for and why
• certain of what you stand for — with clients, employees, investors and the community
• realistic about your strengths, weaknesses, threats and opportunities
• emphatic on what sets you apart from your competitors
• definite on where you are heading and the critical steps to get there
• highly aligned across your organization with strong engagement and shared accountability
• strongly positioned for improved and sustained high performance